What is link building about and where should you put your efforts for maximum return? Strategic link building is about establishing your competitive position in the online marketplace that already exists, albeit informally around your industry sector.
Before becoming involved with something of this nature, you might want to ask a few questions in order to determine whether this is the type of link building that you feel comfortable doing. Considering the mess that can come about from a poorly executed cooperative link building effort, you’ll want to make sure that you keep the following 10 tips in mind if you’re considering this.
Establish which methods are being employed by others, and let everyone know which ones you’ll be using.
If you’re lucky enough to have a smart client, this should be a well-planned link campaign where everyone brings a different strength to the table, but it’s best not left to chance.
For example, if one team is doing a big content release and you’re working on emailing and asking for links, time it so that you’re pointing to their new content. For large campaigns, you can move faster if there are more hands on deck. If you can work together, you benefit from bouncing ideas off each other. There can be several different types of link building going on at once (content writing, social media promotions, emailed link requests, etc.)
Some people excel at different forms of link building than others, and if you put together an ace team, your results should be stellar. Communication within the various groups is an absolute must if you want to avoid stepping all over each other and entering into deals with the same site from different angles.
It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash. These are some of the tricks unethical webmasters use. While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.
Link Popularity is simple; it refers to the number of links pointing towards your site from various other sites on the Web. The Search Engines being the way it is would consider your site more important and rank it higher if several other sites link to your site. It is that simple.
Link building is not about search engine optimization, it's not about boosting your Google Page Rank, it's not about publishing a link directory and it's not about swapping links with as many other websites as possible.
While covering several angles is definitely a smart marketing move, it also can lead to a bit of confusion on the part of each person involved as to how exactly to determine whether or not results (good or bad) have come from his or her own specific efforts. Hopefully your client is measuring ROI as well, but it’s definitely best if you do keep track of your own results.
An effective link building strategy is not, “I'm looking for 50 links from websites with a minimum Page Rank of 5” but rather, “I want 50 links from the most important information websites that my customers and potential customers regularly use.”
An algorithm called “Applied Semantics” determines the industry relevance of a page within a site. The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page. Applied Semantics estimates the industry segments that are relevant to a particular page.
While covering several angles is definitely a smart marketing move, it also can lead to a bit of confusion on the part of each person involved as to how exactly to determine whether or not results (good or bad) have come from his or her own specific efforts. Hopefully your client is measuring ROI as well, but it’s definitely best if you do keep track of your own results.
It may not be something that you’re comfortable doing, for whatever reason. If you have expectations in place (such as open communication and honesty) then you may find it difficult to deal with this situation if you’re not “allowed” to speak to other parties. In some cases, you won’t have a clue that others are working on the same campaign, for example.
If this isn’t something you can handle, don’t get involved. If you are involved and then find out after the fact, just do your best to work around it, or, if you feel that you have to, lose the client.
If you spend any amount of time doing research on running an online business, you'll run into the term "search engine optimization" or its common abbreviation "SEO".
It's intellectually interesting to know that there are 917,846,342 different websites that are relevant to the search query, but really, if your website doesn't appear in the first 10 pages (or first 100 results), it's invisible to the world.
Search Engine Optimization did something similar in fact it is now a multibillion dollar sector and with every passing day is growing by leaps and bounds. In the initial days it did dwindled a bit but later on when it found its footing it never looked back again and since onwards after seeing the magical results it became the prime focus of any business or entity who want themselves to be recognized over the world wide web but it is the micro details to it which makes it a huge business.
One of the things that search engine optimization specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. They also keep up with changes in the different search engine submission policies.
Getting a link from popular blogs is one of the best ways of link building. Whenever you post a comment on a blog, there will be a Name field, and a website field. You can give the link of your website in the website field, and include link building keywords that you are targeting, along with your name. This will ensure a link towards your site from the blog, and the 'anchor' text will have your keyword as well.
An important aspect of blog commenting is do follow blogs. When creating a link on a webpage using HTML, the standard code for that link includes the HTML tag, the URL the link points to, the text that will be shown on the webpage for that link, and the closing HTML tag.
You can another HTML attribute to the tag, saying rel="nofollow". This will tell the search engine spiders whether or not you want them to follow the link when crawling your website. So, basically, there is no concept of a "dofollow" blog, it just means not using the "nofollow" tag.
Although SEO is not rocket science, competency is not to be disheveled as obvious or merely implied that by writing great content alone that such a metric is capable of making up for all of the other intricacies that are a prerequisite to develop a genuinely authoritative site.
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